GoWazza

Bridging HighLevel CRM with WhatsApp for cost-effective European marketing.
Web App
Mobile Friendly
Year
2024
Platforms
Web App

Seamlessly integrating SMS and WhatsApp communications.

GoWazza is a custom integration solution designed to bridge the gap between HighLevel CRM and WhatsApp messaging for European markets. It addresses the need for cost-effective communication in regions where WhatsApp is the preferred messaging platform. By seamlessly integrating with HighLevel's existing infrastructure, GoWazza enables businesses to leverage their familiar CRM interface while tapping into the power and cost-efficiency of WhatsApp messaging.

Design
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Material Design Enabled

Material 3 is the latest version of Google’s design system. Material Design 3 offers a modern, adaptive, and highly customizable design system that ensures a consistent user experience across all devices while enabling you to express your brand identity with ease.

Features

HighLevel CRM Integration

We developed custom actions within HighLevel, allowing users to send messages through their familiar interface while routing communications through WhatsApp.

WhatsApp Connection Management

We deployed dedicated servers to maintain active WhatsApp connections with prospects, ensuring reliable two-way communication without disrupting the user experience.

Seamless Message Routing

The system intelligently routes messages from HighLevel's SMS interface to WhatsApp, making the transition transparent to the end-user while significantly reducing communication costs.

Result

By leveraging WhatsApp's popularity in Europe, the solution dramatically reduced SMS campaign costs without requiring users to learn a new interface. The seamless integration maintained the familiar HighLevel workflow while opening up more cost-effective and engaging communication channels. This "under the hood" solution demonstrated the power of tailored integrations, allowing businesses to adapt global tools to local preferences and regulations, ultimately enhancing their marketing efficiency and reach in the European market.