GoWazza is a custom integration solution designed to bridge the gap between HighLevel CRM and WhatsApp messaging for European markets. It addresses the need for cost-effective communication in regions where WhatsApp is the preferred messaging platform. By seamlessly integrating with HighLevel's existing infrastructure, GoWazza enables businesses to leverage their familiar CRM interface while tapping into the power and cost-efficiency of WhatsApp messaging.
We developed custom actions within HighLevel, allowing users to send messages through their familiar interface while routing communications through WhatsApp.
We deployed dedicated servers to maintain active WhatsApp connections with prospects, ensuring reliable two-way communication without disrupting the user experience.
The system intelligently routes messages from HighLevel's SMS interface to WhatsApp, making the transition transparent to the end-user while significantly reducing communication costs.
By leveraging WhatsApp's popularity in Europe, the solution dramatically reduced SMS campaign costs without requiring users to learn a new interface. The seamless integration maintained the familiar HighLevel workflow while opening up more cost-effective and engaging communication channels. This "under the hood" solution demonstrated the power of tailored integrations, allowing businesses to adapt global tools to local preferences and regulations, ultimately enhancing their marketing efficiency and reach in the European market.